Is Persuasion Really an Art?

If we think of persuasion as being an art then doesn’t that give power to the artist, the one doing the persuading? The implication is that the one being persuaded has no power; but that’s …

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Attention, Interest, and Influence

Did you know there’s a connection between what interests you versus what captures your attention and whether or not you will become influenced by interest or influence via attention? I know it seems like a …

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